Promotional Design | Aesha Shah

Creating a promotional design for Decathlon involves developing visual concepts and designs

TEAM PROJECT

About the Project

Decathlon was our choice for the fitness brand. We had been concentrating on accessibility and fitness as two aspects of the brand while working on this project.

Deliverables

TV Commercial ad

Social Media Posts and Reels

Billboards

My Role

Videographer x Visual Designer

01 My role as a videographer in the TV commercial ad project was critical to capturing visually appealing and engaging footage to convey the message effectively. Collaborating

with the team on creative direction and enhancing the

visual storytelling.

02 collaborating with the creative team, and ensuring a cohesive and engaging visual identity for the ad. Your role as a visual designer was essential in creating visually appealing and impactful graphics to complement the commercial ad.

Decathlon

Brand Overview

Decathlon SE is a French sporting goods retailer. With over 1,697 stores in 60 countries and regions, it is the largest sporting goods retailer in the world.

The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.

Project Overview

Decathlon SE is a French sporting goods retailer. With over 1,697 stores in 60 countries and regions, it is the largest sporting goods retailer in the world.

The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.

What is the purpose?

Decathlon has seen a slight deceleration in search as per google trends and is facing competition from local competitors. A campaign to promote and highlight the positives of decathlon to increase awareness and presence of the brand is needed.

Sales and searches are highest
during the new year, when fitness resolutions play a huge role in sales.

This campaign aims to increase overall sales, especially during the months with less festivals and occasions.

Target Audience

The largest age group of visitors are 25 - 34 year
olds (Desktop). The target audience would range
from young adults to middle aged people. This would be the major audience as these would be the people also buying clothes and games, toys etc. for their kids and possibly people older to them.

Other niche audience would be sports enthusiasts
over the age of 50.

Tone of Voice

Friendly

Energetic

Inspirational

Fun

Concept Overview

In this Campaign We will be focusing on two aspects of the brand those are Accessibility and Fitness.

Fitness

Decathlon isn't a brand for Athletes, per SE, nut rather for the common man's fitness and focuses on the importance of movement.

The major theme throughout this part of the campaign would be "MOVEMENT IS FITNESS".

Accessibility

We are holding an interactive promotional event in the Uvarsad village by conducting a Sports Day for the students of the Aanganvadi in Uvarsad and gifts will be given to the students from Decathlon.

CSR Activity

The children were enthusiastic, engaged in various activities, and their instructor provided support. They learned from them, had fun, and eventually received Decathlon balls.