Auréva: Branding Radiance and Rituals
About the Project
This project involved naming, brand strategy, and visual identity design. The logo features a minimal star representing inner light, encircled by a radiant halo to symbolize energy and healing. Soft tones, elegant typography, and a refined aesthetic bring the brand’s luxurious and soulful nature to life.
Target Audience
Women
Age : 16 - 60
Brand Story
Auréva was born from the belief that skincare is more than a routine - it’s a ritual of revival. Inspired by the words aura and revive, Auréva offers minimalist, clean skincare that nurtures the skin while rekindling the inner glow. Every product is a pause: a moment to return to yourself. Rooted in nature and refined in form.
Tone of Voice
Calm
Elegant
Minimal
Sensory
Mindful
The Why Behind it all
Consumers today are overwhelmed with skincare products - but underwhelmed by brands that connect. Auréva bridges that gap with an experience-driven brand rooted in ritual and softness. We’re not just selling skincare - we’re offering glow without noise, healing without hype, and beauty without clutter.
Key Challenges
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Standing out in a crowded, trend-driven market
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Balancing luxury with simplicity without seeming clinical
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Communicating premium quality while staying emotionally warm
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Appealing to both wellness seekers and skincare minimalists
Key Trends
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Minimalist rituals over 10-step routines
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Natural + Scientific hybrids (clean beauty with proven results)
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Emotional branding over product-heavy storytelling
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Aesthetic packaging for vanity appeal
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Rise in slow beauty and intentional living brands
Brand Authenticity
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Inspired by natural energies and skincare rituals
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Uses ethical, clean ingredients (can be fictional or conceptual in the design phase)
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Consistent across visuals, voice, and customer touchpoints
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Symbolism (star & halo) is unique, not copied from generic skincare cues
Auréva blends the Caregiver (nurturing, healing) with the Creator (artistic, intentional), offering ritual-based skincare that celebrates radiance and self-renewal.
Auréva behaves with mindful grace, promoting slow beauty, ethical care, and consistency over trends, always prioritizing authentic well-being.
Core Brand Archetype
Brand Behavior
Auréva speaks in a calm, reassuring, and elegant tone—inviting users into a world of intentional rituals, self-love, and gentle empowerment.
Voice & Communication Style
Brand Idea
Auréva is rooted in the idea of ritual over routine blending radiance, restoration, and self-connection through gentle, mindful skincare that feels like a daily act of renewal.
Brand Personality
Visual Reflections of Personality
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What we do
We craft intentional skincare rituals that nourish both the skin and soul.
What makes us different
Our focus on slow beauty, gentle luxury, and ritual over routine sets us apart.
What we value most
We value authenticity, self-connection, and ethical elegance in everything we create.
Who we are here for
We’re for those who seek meaningful self-care, not just quick fixes - individuals who believe in radiance from within.
What we aspire to achieve
Empowerment
Natural Beauty
meaningful skincare rituals
Embrace true self
Confidence
Mission
To provide luxurious skincare solutions that empower individuals to embrace their natural radiance, fostering self-care and confidence through pure, effective, and innovative products.
Vision
To be a leading brand in premium skincare, redefining beauty with simplicity and elegance, and inspiring a global movement towards radiant and mindful self-care.
Brand Identity
Name Exploration
Velurra – Soft Radiance
Clévia – Key Path
Auréva – Radiant Revival
Celéva – Heavenly Glow
Évoe – Feminine Transformation
Name of the Brand
Auréva
Combines "aura" and "revive", signifying radiant rejuvenation
Final Logo Design
Typography
Auréva
Primary
Auréva
Secondary
Megalky
Logo Typeface
Megalky
Logo Typeface
Colours
Rust Orange
Primary Colour
#BA4A27
Muted Gold
Secondary Colour
#D8CF64
Pure White
Tertiary Colour
#FFFFFF
Mockups
