MakenBreak - Logo & Brand Guidelines Design (Agency Project)
About the Project
MakenBreak is a STEAM-based toy company that encourages creativity and learning through hands-on play. The brand focuses on developing educational toys that are engaging, safe, and fun for children.
Project Overview
The client approached our team to create a clean, friendly, and modern logo design that communicates curiosity and imagination while maintaining a trustworthy, parent-approved appeal. The goal was to balance playfulness with clarity - appealing to both kids and adults.
Detailed research covering brand discovery, target audience, design objectives, and visual explorations.
My Role
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I contributed to the logo concept ideation, proposing one of the initial directions that shaped the final mark.
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I was responsible for creating the brand guidelines, ensuring consistency across all brand touchpoints and defining the visual identity system.
About the Project
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I contributed to the early logo ideation phase, exploring simple, child-friendly forms that reflect creativity and balance.
One of the proposed directions evolved into the final identity refined by the design lead.
