Flae | Aesha Shah.com

FLAE Bakehouse - Premium Artisanal Bakery (Agency Project)

About the Project

FLAE Bakehouse is a premium bakery brand emphasizing softness, richness, and indulgence. The project focused on creating a refined, elegant visual identity and packaging system that reflects the brand’s luxurious yet approachable feel.

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Detailed research covering brand discovery, target audience, design objectives, and visual explorations.

Deliverables

Brand Research & Insights

Logo Design Process

Visual Identity System

Brand Applications & Mockups

The Why Behind It All

The project aims to create a premium yet approachable bakery brand that embodies softness, richness, and indulgence. Every design decision - from logo ideation to visual identity - was guided by the brand’s focus on natural fruit essences and authentic ingredients, avoiding artificial flavors. The goal was to craft a cohesive identity that feels luxurious, inviting, and true to the brand’s promise.

Key Challenges

Communicating premium quality while remaining approachable and inviting.
Translating the brand’s soft, rich, and indulgent feel visually through logo and identity.
Highlighting the natural ingredients and absence of artificial flavors without overwhelming the design.
Creating a cohesive identity that resonates with the target audience and differentiates FLAE in a competitive bakery market.

Key Trends

Rise of Artisanal & SmallBatch Brands
Design-Driven Food Experiences
Everyday Indulgence

Brand Authenticity

FLAE uses only natural fruit essences and high-quality ingredients, staying true to its promise of real flavors.
The brand identity reflects honest indulgence, combining elegance with warmth and a sense of handcrafted care.
Every visual element is designed to reinforce the premium yet natural, wholesome character of the brand.

Visual Reflections of Personality

I'M Addicted To Making These Colorful Tarts!.jfif

Production photo для ресторана Издательство.jfif

What we do

FLAE Bakehouse is a premium bakery creating soft, indulgent treats made with real fruit essences and high-quality ingredients.

What makes us different

FLAE stands out through its natural ingredients, premium textures, and attention to sensory detail, offering a rich bakery experience that is both indulgent and wholesome.

What we value most

Authenticity, quality, and the emotional connection between the brand and its customers - ensuring every touchpoint feels warm, inviting, and genuine.

Who we are here for

To create a cohesive, elegant visual identity that reflects the brand’s luxurious yet approachable personality and communicates its promise of authentic, indulgent experiences.