Vinviks Café & Restro - Branding & Visual Identity (Agency Project)
About the Project
Located on the Ahmedabad highway, Vinviks Café & Restro aims to create a premium yet youthful dining experience for Gen Z audiences. The branding focuses on minimal aesthetics, warm tones, and modern typography to reflect comfort, elegance, and connection.
Target Audience
Age : 16 - 40 Years
seeking aesthetic spaces to relax, socialize, or work while enjoying premium food and coffee.
Brand Story
Situated along the Ahmedabad highway, Vinviks Café & Restro was envisioned as more than just a stop - it’s a pause between journeys, where good design and good taste meet. The brand celebrates the art of slowing down, brewing warmth, and creating moments of connection in an elegant, modern setting.
Tone of Voice
Warm
Modern
Inviting
Minimal
Key Challenges
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Establishing a premium yet approachable identity that appeals to Gen Z.
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Designing visuals that balance warmth with modern minimalism.
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Creating a consistent aesthetic adaptable across digital and physical touchpoints (menu, packaging, space).
Key Trends
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Rise of aesthetic cafés as social hubs for Gen Z.
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Minimal, content-driven design emphasizing calm and visual storytelling.
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Focus on experiential branding that extends beyond food to ambiance and emotion.
Brand Authenticity
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Vinviks stands for comfort, community, and refined taste.
Every design element - from color palette to type - reflects a sense of calm sophistication while keeping the brand visually engaging and relatable for younger audiences.
Visual Reflections of Personality
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What we do
We create a premium café experience that blends refined taste, warm ambiance, and aesthetic design - a perfect pause between journeys.
What makes us different
Vinviks brings together elegance and ease - where premium design meets everyday comfort, and every detail feels intentional, not extravagant.
What we value most
Authenticity, comfort, and design simplicity
Who we are here for
For young dreamers, travelers, and creators who crave meaningful moments - over coffee, comfort food, and good company
What we aspire to achieve
To become a destination of calm and connection, where people pause, unwind, and create memories worth coming back for.
Mission
To create a premium café experience that blends modern design, comforting flavors, and meaningful moments - offering every guest a space to pause, connect, and feel at home.
Vision
To become a go-to destination for the new generation, known for aesthetic ambiance, authentic taste, and mindful hospitality - redefining how people experience cafés on and beyond the highway.
Logo Exploration
Final Logo Design
Mockups
Brand Guidelines
A detailed look at Vinviks’ visual system, logo usage, and design standards.
