Designing a website for a dessert brand offering high-protein, zero-sugar treats, blending health with indulgence.
Overview
A website dedicated to NutriTreats, a dessert brand offering high-protein, zero-sugar treats. Blending health with indulgence, it’s your destination for guilt-free delights.
About the Project
This project involves creating a website for NutriTreats, a brand that redefines desserts with high-protein, zero-sugar options. It aims to provide a seamless and engaging platform for promoting guilt-free indulgence and healthier choices.
Deliverables
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User Experience case study to bridge the gap between lifestyle choices and nutritious food options.
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Website Design
Goals
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Dietary Balance
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Accessibility
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Cultural Inclusivity
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Support for Mothers
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Promoting Health
Target Audience
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Diet-Conscious Individuals
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Urban Populations
What
High-protein, low-calorie, zero-sugar desserts.
When
Immediate need, ongoing solution
Where
Focus on urban and semi-urban India,
How
Healthy desserts and educational content on protein benefits
Why
Address protein deficiency and dietary misconceptions
Domain
Health
SWOT Analysis
Strengths
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High Protein, Zero sugar desserts
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Health conscious and inclusive appeal
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Quality and Sustainability
Strength
S
Opportunities
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Rising demand for healthy food options
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Expansion into new products and flavors
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Partnership with wellness brands
O
Weakness
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Limited awareness of Protein benefits
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Higher price point
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Niche market challenges
Threats
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Competition from established brands
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Economic pressure on spending
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Supply chain issue for premium ingredients
W
T
Competitive Analysis
Target Audience
Price Range
Unique Ingridients
Artisanal/
Handcrafted
High Protein Options
Branding
NutriTreats
Millennials, Health conscious
Premium
Organic, gluten free
Handcrafted
Cakes, Pastries, Cookies, Cupcakes, Cheesecakes
Premium, Health conscious
Get-A-Way
Wellness-focused consumers
Mid-Range
Plant based, Vegan
Handcrafted
Ice Creams
Fun, Wellness focused
Go Zero
Healthy
Affordable
Vegan, Organic
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Ice Creams
Simple, Minimalistic
Ditch the Guilt
suagar-free seekers
Affordable
Low-Calorie, Sugar free
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High protein, Low Sugar chocolates
Clean, Health conscious
User Persona
Devyani Chaterjee
Professor
About
Age - 42
Education - Ph.D. in Management
Location - Ahmedabad, India
Goals
Bio
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To maintain her energy and health with minimal compromise on taste.
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To find convenient, nutritious snacks that fit her schedule.
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To be a role model for her son
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balancing work and well-being.
Dr. Devyani chatterjee, 42, is a management professor and mother of a 20-year-old son. Balancing her career and well-being, she prioritizes health and
seeks convenient, nutritious food options.
Interests
Mentoring students
Reading
Innovative Recipes
Fitness Walks
Frustration
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Struggling to find desserts that are both healthy and satisfying.
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Limited options in the market that cater to her nutritional standards.
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Time constraints make it difficult to prepare health-focused snacks.
Empathy Mapping
Style Guide
Typography
Aa
Brice
SubHeading
Brice - 36x
Heading
Brice - 50x
Glacial Indifference
Aa
SubHeading
Brice - 36x
Heading
Brice - 50x
Colors
Primary
#2E5747
Secondary
#FEEDEA
#BECECB
#35374A
#F1D6DC
#F8F4E9
Brand Identity
Information Architecture
Wireframes
User Interface
Mockups
