Giving moms to be
a digital space to track and record their pregnancy journey and emotions through journaling

UI/UX Design

Mobile App

View Prototype on Figma

Mamafit - An application for booking doctor's appointments and organising all medical records and reports for expectant mothers !

About the Project

Mamafit provides pregnant women to record their all the reports of gynecologist, and according to those reports yoga trainer and dietician make a plan for their fitness routine. Application's main motto is that they can book appointment of their gynecologist. So the concept is pregnant women can easily access their all reports anytime.

Deliverables

Pregnancy records managing application

What

When

During pregnancy

Where

India

Role

Researcher & Designer

Class Project and

a social connect

Why

Domain

Health

Problem

Coordination between many healthcare workers during pregnancy and managing all data and reports at once , booking appointments online and more.

Goals

Mamafit application offers to booking appointment online and also coordition between multiple healthcare providers. It targets the users in India and solves data managing problem. Looking at the fitness and health during pregnancy with ease.

Mamafit solves problem not only for the pregnant women but also for their healthcare providers. They can also check their reports online altogether and add notes.

Key features

able to keep all prenatal medical records in one location
Charts can be immediately created by yoga instructors and dietitians based on information from gynecologists.
Easy consultation online
Pregnant women might journal about their everyday mood changes.
builds commune

Target Audience

Demographic : Initially tier 1 and tier 2 cities.

Higher upper class individuals ( moms to be ), aspirational

consumers who are conscious about regular fitness during pregnancy

Stakeholder Mapping

Impact

Low

High

moms / to be moms

family members

Healthcare Practitioners

Low

High

Influence

User Persona

Empathy Mapping

User Journey

Causes

Fragmented healthcare systems
Lack of Integration
Limited Communication
Information sharing challenges
Coordination difficulties
might get frustrated by multiple reports
Prospect of dealing with multiple healthcare providers
Affordibility

Synthesis

Coordination between many healthcare providers during pregnancy,
occasionally handling and synchronizing all of the reports from the
healthcare providers for the expectant mother.

The goal is to create a companion software that helps women
by attending to their general fitness requirements as they
navigate different stages of life.